Indian Railway: Western Railway has joined hands with Green Gold Animation, the company that makes the popular Indian animated television show Chhota Bheem, to promote public awareness and railway safety. Under this deal, the railways will now give safe travel tips to passengers with the help of children’s favourite cartoon character Chhota Bheem. Railways have started this initiative to increase awareness about safety among passengers.
On May 2, during the World Audio Visual and Entertainment Summit (WAVES) 2025 Summit held at Jio World Centre in Mumbai, Western Railway Chief Public Relations Officer Vineet Abhishek and Green Gold CEO Rajiv Chilakalapudi signed a letter of collaboration in this regard.
Chhota Bheem and His Friends Will Give Safety Tips
For the next year, Chhota Bheem and his friends will be seen giving safety tips to railway passengers in different ways. Railways will use these characters on many platforms, such as print, TV, radio, social media, posters, and school programs.
Regarding this deal, Vineet Abhishek said this partnership is a step towards making railway safety education more attractive and accessible. With Chhota Bheem’s and his family’s help, Western Railways hopes to create a lasting impact and educate children and the general public. This collaboration aligns with the shared goal of both organisations, which is to promote public welfare through creative outreach.
Deals Worth Rs 800 Crore In Waves
According to the Ministry of Information and Broadcasting, deals worth Rs 800 crore have been struck at the World Audio Visual and Entertainment Summit (Waves). These deals have been struck in the film, music, radio, VFX and animation sectors. The event was successful, making it a leading platform for international business collaboration in the creative industry.
A major highlight of the market was the buyer-seller market, which saw more than 3,000 B2B meetings and revenue of over Rs 500 crore and more deals are expected in the coming days.
